Why Do People Engage With Your Content; How Can You Leverage This?

A massive issue that most small businesses face is getting people to engage with their content.

We believe the main problem to this is because they do not understand what people want to see for them to gain interest.

In this blog post we will discuss why people engage, how to leverage this and what you can do to increase it.

Why Do People Engage With Content?

People tend to click on your content when they find it relevant. If you post that you have a manual to fix any car in the world, all mechanics will be very interested. Whereas if this went to a dog grooming audience, they might not be as interested.

If you make it look sleek but attractive, it does stand out from the rest. Anyone using social media, will want to click on the most attractive thing they see when scrolling/ searching.

If they see a call to action (CTA), they will be more inclined to find out what product/ service you are selling. Which means people will engage with your content thus leading to an engagement boost.

How To Leverage Engagement

Let’s say you have a product/ service that you are selling, put a link to this in your bio of your profile or caption of that post and you will be able to further increase sales and thus increasing ROI.

If your service is to manage other people’s social media accounts, then it would be best to put your engagement into readable data, then show them that you can in fact increase engagement which will lead to the results shown above.

One of the big things that people tend to put to the side is analytics. If you can find out which platform if getting the most engagement, you can then focus more efforts onto that singular platform instead of all of them (Providing you are using multiple platforms to post your content).

How To Increase Your Engagement

Again, make it relevant to you audience.

Try and get all the information out as quick as possible.

Don’t waffle too much. People tend to lose interest when they find it hard to get the information they want.

Conclusion:

We recommend that posts are sleek and attractive.

Remember to look at your analytics. This can be used to gain new clients or focus more efforts into a singular social media platform.

What else would you recommend increasing engagement?